“Then, there’s the girls that are just out of college that love drinking it because it’s easy and it goes down smooth and it’s a nice shot. “Fans of our show - say, a 30-year-old guy that played hockey growing up - the dude’s a big fan of a certain NHL team and our podcast, and he's buying the drink to support us,” said Whitney. Pink Whitney has expanded that reach even further. “Because we started off with the NHL and we were having early success with that sponsorship, we also contacted Barstool about being a sponsor of their media properties and recognized very quickly that Spittin’ Chiclets would appeal to both the NHL fans that we had and also an audience that we weren’t reaching.” “The NHL afforded us that ability, being a huge sport and a nationally recognized brand in its own right, and then having that localization aspect with a lot of the major markets having their own NHL teams that our fans and their fans would rally around the brand. “The New Amsterdam brand wanted to find a broader audience and really make an impact on a local level,” said Sachs. partnership agreement with the NHL as well as becoming the presenting sponsor of Spittin’ Chiclets. In 2018, New Amsterdam made a strategic decision to market its vodka to hockey fans - signing a multi-year U.S. When the brand was expanded a few years later, New Amsterdam Vodka set records as the fastest brand to reach one million cases, then five million cases sold. That was not something that we anticipated.”Īfter decades in the spirits business with their E&J Brandy, Gallo launched New Amsterdam Gin in 2007. We’ve been doing everything we can to meet the demand. “When the product came out initially, it was sold out across most stores in the first week. “We actually went through all of our product in the first month, and usually we forecast about four months ahead of time.
“We clearly underestimated the takeup of the brand,” agreed Sachs. While we hate that people can’t get it, what people are doing with it is really hilarious.” Crazy things are happening, and that’s what makes it so fun. “There’s a car dealership somewhere in Canada that basically bought out an entire liquor store and then was giving away bottles of Pink Whitney if you buy a car. With Pink Whitney, the liquor stores are having to make rules that you can’t buy the case because people are just taking entire cases. “Like, you never, ever in the world see people buying flavored vodka by the case. “People are doing things they don't normally do,” said Nardini.
Within just six weeks, Barstool Sports CEO Erika Nardini announced that more than a million bottles had been sold. It took less than a year to get Pink Whitney onto store shelves - and it disappeared almost immediately. Pink Whitney Lifestyle Courtesy: New Amsterdam Vodka
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